Nationwide

Fitness tracker app that sends users a personalized birthday activity recap comparing their stats to others their age — an engagement perk rather than a discount.

Activewear brand that runs a half-birthday promotion offering dollars off a qualifying purchase.

Eyewear brand that invites customers to register their birth date for future exclusive birthday perks and offers.

Hop water brand that runs a bundle-deal promotion tied to its own brand-anniversary "birthday."

Skincare brand that runs a birthday "reveal savings" promotion on select products.

Drinkware brand that features a curated birthday-season collection of tumblers and accessories timed to zodiac birthday months.

Ice cream chain that invites customers to in-shop birthday celebrations tied to seasonal flavor launches.

Frozen yogurt chain whose rewards members get a small cash reward every year on their birthday or sign-up anniversary.

Rewards members get an annual birthday reward to use on their next shoe purchase.

Applebee's rewards members get a birthday discount redeemable through the Applebee's app.

Dutch Bros Rewards members get one free any-size drink of their choice as a birthday reward.

Nike Member Access gives Nike Members a percentage-off discount on a qualifying purchase during their birthday.

Starbucks Rewards members get a free handcrafted drink, food item, or ready-to-drink bottled beverage on their birthday.

Join Starbucks Rewards and receive a complimentary handcrafted beverage or food item of your choice during your birthday month. Valid at any participating Starbucks location nationwide. Perfect for coffee lovers celebrating their special day!